according to the J.D. Power and Associates 2007 National Auto Insurance Study, based on responses from 16,012 auto insurance policyholders who were surveyed in March and April 2007.
The study shows that satisfaction with the overall insurance experience accounts for 45% of the customer commitment model, which specifically measures a customer's propensity to remain loyal to an insurer. Among customers who indicate high levels of satisfaction with a carrier overall, 88% said they definitely would renew their policies with their auto insurance providers. Conversely, only 16% of customers who report low levels of satisfaction said they would definitely renew their policies.
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